In today’s blog QuadW Technologies discusses how companie’s can boost their content marketing this year.
With the use of search engines to find new business and products, it’s clear content is on top. Brands can only stay relevant by having an effective content marketing strategy. Today, we wanted to give four tips on how businesses can boost their content.
Use Quality over Quantity
Search engine algorithms like Google’s have been designed to recognize organic and relevant content. Having content that uses quantity over quality could actually hurt your business’ visibility online. Your content must be informative, engaging and authoritative. This is possible by using the services of QuadW Technologies. Our content department will help keep your brand relevant.
Using Analytics to Track Brand Relevance
By building your brand’s website, managing content or using social media to reach your audience, we have ways of tracking progress. Through analytics, we are able to use data to help your business navigate the online marketplace.
Headlines to Help Your Rank
Google Panda, the current algorithm, heavily weights the use of h1 and h2 tags. These are the headings in body text that are just as important to search engines as they are to your readers. By using these on web content, with careful consideration for relevant keyword placement, we can help traffic viewers to your business.
Using QuadW Technologies for your Content Marketing Strategy
The Internet has forced companies to adapt their marketing strategy. One addition is the use of a well thought out content marketing strategy. QuadW Technologies is able to provide you with content marketing for your business. Through SEO and SEM services, we are able to increase your ranking on search engines like Google or Bing.
We are also able to manage your social media platforms. This will keep you as an authoritative voice in your industry. Contact us today to learn how QuadW Technologies could help you with your online marketing.